"Adidas is following up its star-studded spot for its Originals line, which challenges what it means to be a superstar, with a short film that presents the next wave of creators to the world.
The creative, rolling out today, is part of a year-long global campaign that kicked off in January to celebrate the 45th anniversary of the Superstar shoe -- the Originals' most iconic and one of its best-selling products."
We here at CR8 have always loved the Superstar and never shy away from appreciating a brand celebrating emerging artists. Medici style support of cutting edge creators has been a central theme in Adidas brand positioning and is a core aspect of how we enjoy collaboration.
“Shared by my friend and advertising guru, Franke Rodriguez at ANOMALY in Toronto, this story really showcases U2’s true artistry. While they messed up about with their Tim Cook love-affair, partnering with Meerkat and EMC shows next gen thinking.
Social broadcasting is really something that’s happening. Beatport and Jack U (Diplo and Skrillex) did a 24 hour broadcast on Twitch, with the live “shut-down” by LA’s finest Police Department mid-stream.
Watch for Periscope, Meerkat, Twitch. Also watch for Snapchat moving to an over-commercialized market soon and missing the very essence of what’s happening here. Oh, btw, watch for Twitter to mess up Periscope too with their revenue and business model demands getting in the middle of things.
Get your phone out and broadcast from your kitchen right now."
A new kickstarter has emerged for a film titled, "AS I AM: THE LIFE AND TIME$ OF DJ AM" which is described as, "The authorized documentary about the groundbreaking DJ who changed music forever."
We are always fond of truly crowdfunded projects and the producers of this project have gone that route to "ensure the integrity of the film".
Having been such a light in the music scene, this is slated to be crafted with not only amazing access to all of AM's entire life but also cameos, great music and never before seen video from across the industry.
Interesting to see the rise in female focused news and media sites. PopularTV (populartv.com) launched in March and is growing rapidly.
Refinery29 had major cash injection of $50m from WPP http://techcrunch.com/2015/04/27/refinery29-raises-50-million-in-series-d/ who were original investors in both VICE and SFX.
Vice takes a more underground approach as one might expect."
Manchester, England has officially nominated itself the place to be for the rest of this year with the kick off of their 15-week rotation of premier electronic talents, more commonly known as The Warehouse Project. Celebrating its 10th anniversary this year, the annual event stacks talent starting from September 25th until the very first day of 2016. Among the stellar roster of talent to partake are Skrillex, Major Lazer, Jamie xx, SBTRKT, New Order, Bonobo, Jungle, Hudson Mohawke, Run the Jewels, Skepta & JME, Four Tet, Julio Bashmore and many more.
MK, along with Shiba San, T. Williams, and others, will be the first to welcome The Warehouse Project season in on September 25th. Though the line ups for major holidays like Boxing Day and New Year’s Eve and Day have yet to be unveiled, it’s likely that the talent will not disappoint. Find tickets and more information for The Warehouse Project here.
The fact that the stateside dance scene is still growing, in addition to corporate interests plowing money into the still "emerging market," means that festivals in America get better every year. They're booked better, they're run better, and there's new competition every year driving things forward.
In the UK, this whole festival culture thing has been so played out that festival brands don't really give a shit anymore about the experience. They'll know you'll keep coming. This is because the British don't actually care about fun, they just want a place to go and roll around in mud and trash, maybe get stabbed, and check out some piano house to wax patriotic over while knocking themselves out on nitrous oxide.
214 nationalities in the house at Tomorrowland in Boom Belgium. Check it out now.
"Streaming giant Spotify and Beatport, the dance music portal founded in 2004 and acquired by Robert Sillerman's dance music empire SFX two-and-a-half years ago for "slightly more" than $50 million, are teaming up." Understanding the value of comparitive advantage, new Beatport CEO, Greg Consiglio, and his business development team made a strong choice.
Partnering with a perceived rival offering benefit to both parties is a win-win for the brands, but most importantly, their two audiences. Spotify recognized its deficiency in their curation and looked to an industry leader and were open-minded enough for the benefit of their listeners. The opportunity with Beatport's video is really exciting and will be fun to watch in the coming months as the partnership rolls out!
1.8 billion CD's shared P2P every MONTH.
Everyone likes to think piracy has gone away but it grows every year. And millenials who are tomorrows consumers will never see music as being anything but free.
The very thing that's keeping people talking about paid streaming is because the old people are ok to switch from CD's to paid streaming. But will millennials ever think that's normal?
That's why live is growing so much as a relative portion of the music business. I'm not saying that tomorrow, nobody is buying Taylor Swift. What I am saying is that if 1.8 billion, yes billion, CD's a month are curently being shared p2p. the only business to really be in is LIVE.
An invite went out today beckoning its recipients to “Step into the Rift” on the 11th of June, 2015 in San Francisco—just a few days before E3 begins in LA. We want to step in. Oh yes, we do.
Many suspect that the consumer version of the Oculus Rift, announced earlier this month for a Q1 2016 release, would be getting its grand unveiling at E3—but now it appears that those with invites will be able to get a glimpse of the VR headset a little sooner than anticipated.
Marketers spent the last decade enthralled with the elusive, so-called millennial generation, striving to understand its ever-changing social habits -- from Instagram to Snapchat to Periscope -- and burgeoning nonconformity, thrifty spirit and swelling hot sauce obsession.
In attempts to grab hold of the consumers also called Generation Y, Pizza Hut doused its pies with sriracha, Whole Foods announced a lower-priced grocery chain and brands everywhere looked to YouTube stars and bloggers to give their products a youthful sheen.
Microsoft isn't letting the media take pictures of the HoloLens experience itself, but we just arrived at the company's demo station here at Build and there's a unit under glass. It looks identical to the press photos we've seen before, with a futuristic looking visor and the transparent glass that lets you see your environment while holograms project around you.
After introducing HoloLens at its Windows 10 event in January, Microsoft has been showing off more ways it envisions people will use it. Build is its chance to get developers on board with that vision, since they're going to be the ones to be creating software for it. Even so, Microsoft isn't sending anyone home from its conference with a unit, and instead brought a few hundred of them down to San Francisco for people to try.
Behind the scenes at yesterday's @Guess x Gumball3000 photoshoot! #StockholmToVegas #GumballLife #TeamGuess
