"Streaming giant Spotify and Beatport, the dance music portal founded in 2004 and acquired by Robert Sillerman's dance music empire SFX two-and-a-half years ago for "slightly more" than $50 million, are teaming up." Understanding the value of comparitive advantage, new Beatport CEO, Greg Consiglio, and his business development team made a strong choice.

Partnering with a perceived rival offering benefit to both parties is a win-win for the brands, but most importantly, for their two audiences. Spotify recognized its need to amp up curation and were open-minded for the benefit of their listeners. The opportunity with Beatport's video is really exciting and will be fun to watch in the coming months as the partnership rolls out!