“Shared by my friend and advertising guru, Franke Rodriguez at ANOMALY in Toronto, this story really showcases U2’s true artistry. While they messed up about with their Tim Cook love-affair, partnering with Meerkat and EMC shows next gen thinking.

Social broadcasting is really something that’s happening. Beatport and Jack U (Diplo and Skrillex) did a 24 hour broadcast on Twitch, with the live “shut-down” by LA’s finest Police Department mid-stream.

Watch for Periscope, Meerkat, Twitch. Also watch for Snapchat moving to an over-commercialized market soon and missing the very essence of what’s happening here. Oh, btw, watch for Twitter to mess up Periscope too with their revenue and business model demands getting in the middle of things.

Get your phone out and broadcast from your kitchen right now."