IT IS NO SURPRISE THAT ASIDE FROM THE MUSIC, VISUAL EFFECTS, AND INTERACTIVE EXPERIENCES A FESTIVAL OFFERS TO ITS CONSUMERS, CREATING A BRANDED FESTIVAL AND HAVING THE RIGHT BRAND PARTNERSHIPS ARE KEY.
CORONA SUNSETS HAS DONE JUST THAT, AND HAS TURNED URBAN CITY ENVIRONMENTS INTO UNFORGETTABLE TROPICAL OASIS'S. FOR ONE U.K. BASED SITE SUNSETS BROUGHT IN 400 TONNES OF SAND TO CREATE A VERY UNIQUE EXPERIENCE.
RESEARCH CLAIMS THAT 80% OF MILLENNIALS WOULD PREFER TO SPEND THEIR MONEY ON EXPERIENCES THAN MATERIAL GOODS. THIS IS WHERE BRANDING AND ACTIVATIONS BECOME CRUCIAL AND IT BECOMES THE NUMBER ONE GOAL TO TURN AN EVENT INTO SOMETHING "MORE REAL" THAT PRODUCES BRAND LOYALTY AND AN ELEVATED BRAND EXPERIENCE STANDARD.