IT IS A NO BRAINER THAT AT THIS POINT,  AS A BRAND, FESTIVAL ACTIVATIONS ARE NOT ONLY CRUCIAL BUT STANDARD AND NECESSARY FOR EXPOSURE TO THE OH SO COVETED MILLENNIAL TRAGET GROUP. BUT IT IS HOW A BRANDS ACTIVATION COMES TO LIFE AT A FESTIVAL WHICH IS WHAT SETS THEM APART FROM OTHERS AND TAKES THE CONSUMER BY STORM. 

TAKE H&M FOR EXAMPLE, A LONG TIME PARTNER OF COACHELLA BEST KNOWN FOR THEIR COACHELLA TAILORED FESTIVAL LINE OF CLOTHING DECIDED TO TAKE THEIR BRAND ACTIVATION TO THE NEXT LEVEL TO LEAVE AN UNFORGETTABLE MARK ON CONSUMERS. 

IN COLLABORATION WITH COACHELLA, H&M DECIDED TO DEBUT THEIR FESTIVAL CLOTHING LINE TO CONSUMERS ON SITE WITH A VIRTUAL FITTING ROOM IN WHICH GUESTS USE AUGMENTED REALITY TO TRY ON CLOTHES FOR A FRESH NEW LOOK AND PURCHASE ON THE SPOT. NO CHANGING ROOMS INVOLVED (AND LETS BE HONEST WHO REALLY WANTS TO BE TRYING CLOTHES ON AND OFF AT FESTIVAL??) 

TALK ABOUT FUN FOR THE CONSUMER AND MOST IMPORTANTLY MEMORABLE AND INNOVATIVE. 

 

 

 

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