IN A WORLD THAT ONCE CONSIDERED LEGGINGS AND SPANDEX MATERIAL FOR THE GYM OR A YOGA CLASS, ATHLETIC ATTIRE HAS EVOLVED INTO A $31 BILLION ATHLEISURE INDUSTRY WORN AS EVERY DAY ATTIRE ( AND OF COURSE FASHIONABLE WORK OUT ATTIRE).
AN UNTAPPED MARKET FOR ARTISTS HAVE MADE THEIR DEBUT BREAKTHROUGH INTO THIS INDUSTRY. ARTISTS LIKE ZEDD, PHANTOGRAM, FKA TWIGS AND LINCIN PARK OFFER THE NEXT GENERATION OF CONCERT, SHOW, AND FESTIVAL GOERS A NEW KIND OF MERCH. MANY OF THESE ARTISTS HAVE STARTED SELLING LEGGINGS AND OTHER ATHLEISURE MERCH AT THEIR SHOWS THAT HAVE BEEN SPECIFICALLY CURATED WITH SPECIAL PATTERNS AND DESIGNS TO REFLECT THE ARTIST AND CONNECT DEEPER WITH THE CONSUMER.
CLASSIC "BAND" TEE'S ARE OUT, ATHLEISURE IN... HAS THIS NEW FASHION TREND OPENED UP A WHOLE NEW SPACE FOR ARTISTS, MARKETING, AND BRAND EXECS TO CONNECT DEEPER WITH THEIR AUDIENCE?