In a move that is not at all surprising, Digiday reports that Snapchat influencers can now lean on Los Angeles-based Naritiv which is focused on a model similar to those of FullScreen, Machinima and other Multi Channel Networks.
"Naritiv has 120 creators in its network" and that should grow as more brands find success with the right storytellers. Bridging and managing the brand and creator relationships will certainly create a number of interesting partnerships. ABC Family has had strong showings in "Pretty Little Liars" marketing programs as well as Marriott.
Marriott used master director, Casey Neistat, among other influencers, for a very successful program called, "Travel Brilliantly" where they did stories on cities they visited while staying at...welll...a Marriott.
