Some very interesting statistics from an Adobe sponsored post in Ad Age about mobile marketing. In very short order, thinking in anything other than mobile first will probably be a mistake. It will control more and more of our world, often working seamlessly with existing platforms: TV's, cars, homes, etc.
Few highlights below but visit the actual story for the full list.
1. Time spent browsing on mobile devices has exceeded PC usage.
2. Media consumption on mobile is similar to TV and Internet, yet it sees under 10% of ad spend.
3. What do consumers do on mobile? A whopping 99.5% access content/information, 63.1% access the Internet, 62.1% check email, 49.2% listen to music, 46% play games, 41.7% download and use apps, 15% make purchases and 15% read books.
5. Click-through rates for mobile ads have seen a big boost: 27% year-over-year for tablets and 26% for smartphones.