Following up on earlier post, consumer based stories seem to perform better than brand stories, which underlines importance of authentic integrations.
That said, brand stories also do well which parallels our research on brand involvement in festivals.
http://adage.com/article/digital/snapchat-commissioned-survey-shows-people-snapchat-ads/296442/?utmsource=dailyemail&utmmedium=newsletter&utmcampaign=adage&ttl=1421017844
