IN MAY, VOLVO RELEASED AN AD FOR ITS NEW XC90 CAR. THE MAN BEHIND THE WHEEL YOU ASK? MULTI-MILLIONAIRE DJ...AVICII. SURPASSING EXPECTATIONS WITH 10M VIEWS TO DATE IT BECOMES CLEAR THE ELECTRONIC MUSIC CULTURE INDUSTRY IS HOT. SO HOT IT IS SAID TO NET A STRIKING 10 BILLION/ YEAR BY 2020.
BRANDS FROM 7-UP TO BUD LIGHT TO UBER ARE SPENDING MILLIONS ON EDM RELATED ACTIVITY EACH YEAR. AND THE COOL THING YOU ASK? SOME OF THE WORLDS BIGGEST DJ'S ARE ON BOARD TO ENDORSE THESE BRANDS... JUST AS LONG AS THESE BIG BRANDS HELP BUILD, AUTHENTICATE, AND CARE FOR THE CULTURE.