IN NEW RESEARCH FROM MARKETING AGENCY FRUKT, 95% OF CONSUMERS PREFER LIVE MUSIC AS THEIR CHOICE OF ENTERTAINMENT AND ANOTHER 73% BELIEVE THAT BRAND PARTNERSHIPS IN ENTERTAINMENT HELP BRANDS STAND OUT FROM THEIR COMPETITION.
WHEN BRAND PARTNERSHIPS HAVE THE ABILITY TO HELP SUPORT THE GROWTH OF THE ENTERTAINMENT THAT CONSUMERS LOVE, THIS IS WHERE THE TRUST IS BUILT, AND BRAND EXPOSURE & LOYALTY IS GENERATED.
IN ANOTHER VERY REVEALING INTERVIEW, THE VIDEO BELOW FEATURES IEG'S SVP JIM ANDREWS AS HE TALKS ABOUT BIG BRANDS AND THEIR REACH WHEN TARGETING MASS CONSUMERS AND LARGE FESTIVALS.