"Streaming giant Spotify and Beatport, the dance music portal founded in 2004 and acquired by Robert Sillerman's dance music empire SFX two-and-a-half years ago for "slightly more" than $50 million, are teaming up." Understanding the value of comparitive advantage, new Beatport CEO, Greg Consiglio, and his business development team made a strong choice.
Partnering with a perceived rival offering benefit to both parties is a win-win for the brands, but most importantly, their two audiences. Spotify recognized its deficiency in their curation and looked to an industry leader and were open-minded enough for the benefit of their listeners. The opportunity with Beatport's video is really exciting and will be fun to watch in the coming months as the partnership rolls out!