The limited editions celebrate the "music, culture and artistry" of the parties. Its a natural and fun way to allow the integration of brand, artistic support and general good vibes.
The collaboration is comprised of 27 different artist-designed labels. The interesting hitch is in how they mixed up the graphics on "each individual design so no two cans are exactly alike".
They are, of course, exclusive to the parties so get out there and hit one of the 18 Mad Decent Block Parties across the US and Canada. Schedule here: 2015 Schedule.